More than half of the world’s population have access to the internet. Social media marketing has taken over traditional marketing and has thus increased coverage irrespective of distance. Instagram is the 2nd most used social media platform and registers about 700 million of active users every month. Initially, people used Instagram as their diaries for showing their vacation photos and private life, but now everyone appreciates its effectiveness in the marketing world. The following are simple tips on how to use Instagram to market your products.
Have a winning profile
Your profile should be catchy. Do not be me among those people who use their private accounts to sell their products. Create a separate Instagram account where you will post all things that relate to your business. Customers are not interested in your private life but the solutions that you offer. Instagram can be limiting as it allows you to describe your business in 150 characters only but ensure that you maximize the use. Update your bio frequently to link people to upcoming events or even inform them about new products.
Promote your posts
Sometimes people assume that a certain post will reach all their intended customers just because it is online. Such an assumption can limit the number of people you reach due to time differences and other commitments. It is wise to sponsor a post so that it can remain visible for a whole day. You can also link your Instagram account with other social platforms such as Facebook, LinkedIn, and Twitter. You will then share one posts across all these networks and increase your outreach chances. Such an approach increases your fan base because some prefer specific social networks.
Take advantage of various tools
Various developers are working very hard to make it easy to market through Instagram. Various automation tools can post, follow and engage customers on your behalf. Marketing can be challenging when you are in the early stages. However, you do not require special training to know how to use Instagram as a marketing tool. You can check some of the coolest ways to increase your Instagram following at hotbot.com and learn how to take your business to the next level.
Instagram marketing does not have to be hard when you follow the above tips. You just have to arm yourself with the relevant tools, and you will be ready for takeoff.