It doesn’t take a lot of effort to achieve your branding goals on Instagram. It only requires that you become more creative than anybody else around you. In other words, you must think outside the box, consistently. Here’s what you should be doing.
Don’t spend too much time trying to like or comment on every post made by your followers. Sure, it will boost your level of engagement, but on the other hand, it takes away the time you need to spend on different marketing strategies. Instead, automate tasks such as likes, follows, comments and so on. Be sure to visit Free Your Spine to get a sneak peek of the best Instagram automation services on the market and what each can do for you.
You must have noticed a surge in Instagram ads. Other than allowing you to target a specific market segment, you can control how much you want to invest in the ads. Besides, you can promote just about any content as long as it is in line with the requirements of your audience. The only thing that you need to do here is to ensure that your posts are super engaging and appealing to your target audience. And the beauty of it is that you can convert your already existing posts into sponsored ads.
Instagram stories provide one of the best options to generate leads. You see, Stories are entirely different from regular posts because you can slideshow your content. Sure, they only last for twenty-four hours but you can save your Stories on your devices for later use. It will catch your attention to know that stories appear at the top of your follower’s timelines. In other words, there is every chance that your stories will reach the intended audience.
Plus, you don’t have to pay too much attention to the quality of your stories because they’re more of “behind the scene” insider posts. Be sure to experiment with a variety of content from photos to live and rewind videos to see what works for you and your goals.
The Bottom Line
The opportunities to grow your brand on Instagram are endless – in every sense of the word. It is, therefore, your duty to keep discovering ways that will make you come across as unique. Remember, it is your ability to be creative and unique that will set you apart from everyone else.